Depending on the niche you’re in, you probably have free reign to promote your business far and wide over the internet but if you’re in a niche where its legal to be selling products but banned from mass advertising, then you have a problem.
Facebook and Google Adwords do not allow ads if its not within their guidelines. You may be a legitimate business but if you’re not allowed to advertise on their network then you need to try something else. Luckily, Google does not ban websites in questionable niche. Read more →
When I tell business owners, that I run SEO campaigns for a living, they all naturally ask, “how do you do it”, “can it work for me”? The answer is: “it depends”. The fact is, SEO doesn’t work for everyone and there are TOO many factors that can make or break a campaign. Get any of them wrong and you’re good as throwing budget & resources down the drain. I’ve seen it happen too many times. As a business owner yourself, if you need/want to be found on the search engines (more specifically Google), there are basic steps that you can do to give yourself a head start and see if you can make SEO work for you. It won’t work for everyone but at a minimum, your website should have basic SEO principles applied to it.
When customers first come to us, they’re usually confused and have no idea where to start. The question usually start with: “I need to do seo, what can I do?” It’s a “how long is a piece of string question”. They’ve heard other business owners talk about it or say it and now they think they need it.
As digital marketing specialist, this is not the time to start pouring out knowledge and say you can do this and that to impress them. It’s time to diagnose what the customer really needs. Nine times out of ten, the real motive for any digital marketing action they take is to generate more sales and leads to the business. Seeing as they started the initial contact about SEO. Our process is to guide and advise accordingly.