This depends and how you want to gain your data to make marketing decisions. Similar to the question above. It depends on the cost per click. We need to research the cost per click first. Our general rule to run a first phase campaign for at least 3-400 clicks. Based on the cost per click (which we need to research first) we can then multiply the click cost by 300 and that will be a good budget to start with. Eg:
If the click was £1 a click then a budget of £3-400 would work well.
If the click was 30p a click then a budget of £90 would work. However, when click values are so low at 20-30p, we feel you should take this opportunity and go in big and fast and still budget £2-300 to start, which would result in 1,000 clicks based on 30p a click and £300 budget. The more data the better.
If your market’s cost per click was £5 then you’re obviously going to need more budget, again we follow the 3-400 click rule.
Everything is considered on a case by case basis because there is a good reason why some clicks are little and some are considered expensive.