How To Start Tracking Sales & Conversion With Google Ads

What you can’t measure you, you can’t improve. Period. It’s no different when running an Google Ads campaign. But you have to ask the right questions though.

What is the purpose of my Google Ads campaign. Most business owners will says they want leads and sales and some will say, they want to brand their business and get more exposure.

One is a short term approach and the other is a long term approach. No right or wrong answer, it’s just the model of the business. The end goal of ANY website is to get sales & conversion.

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Using Google Ads is like Shooting Fish in a Barrel

Using Google Ads for your business is like shooting fish in a barrel. What do I mean by this? Well most businesses I speak to want sales and leads yesterday. They would love to have the branding power of Nike, or Coca Cola but most are just interested in getting a sale / lead.

There’s nothing wrong with this approach at all. This article is NOT about branding Vs sales. It’s about telling the world that you can use Google Ads to tap into a market that is ready to buy, learn more, get a quote right now.

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Top 5 Reasons to Use Google Ads in Your Business

Google Adwords is king when it comes to direct marketing. Nothing beats Google in terms of getting in front of motivated buyers and consumers. With Google you’re able to tap into the “in demand” market which means someone, somewhere in the world is Googling for a specific product or service. Someone is ready to whip out their credit card to buy something. When someone is thinking of buying a pair of shoes, they will usually Google it, they don’t Facebook it, not in my experience anyway.
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Does Your Google Ads Clicks Have The Right Intention?

To get the right click from Google Ads, or any traffic source, you first need to know the intention of the click. Where did that click come from? Did it come from Google search (when you Google it) or did it come from a banner ad (an ad that might have followed you around the web)?

When a user searches on Google, they type words into the search engine with an idea in mind. They’re either looking for directions to a website, they’re looking for information, or they’re looking make a purchase decision.
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How to get More Clicks From Your Google Ads Budget

In the Adwords circles, there’s something call the Google stupidity tax. The reason why its named that is because advertisers don’t really know what they’re doing when it comes to Google Adwords. Google’s interface is beautifully designed, it “leads” you to click this and that, until you’re done, or at least its what you think.

When I first started using Adwords many years ago, I blamed Google for misleading advertisers. They just seemed to be spending budgets so fast and nothing in return. At what point does the advertiser and practitioner take responsibility?
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