What you can’t measure you, you can’t improve. Period. It’s no different when running an Google Ads campaign. But you have to ask the right questions though.
What is the purpose of my Google Ads campaign. Most business owners will says they want leads and sales and some will say, they want to brand their business and get more exposure.
One is a short term approach and the other is a long term approach. No right or wrong answer, it’s just the model of the business. The end goal of ANY website is to get sales & conversion.