Using Google Ads for your business is like shooting fish in a barrel. What do I mean by this? Well most businesses I speak to want sales and leads yesterday. They would love to have the branding power of Nike, or Coca Cola but most are just interested in getting a sale / lead.
There’s nothing wrong with this approach at all. This article is NOT about branding Vs sales. It’s about telling the world that you can use Google Ads to tap into a market that is ready to buy, learn more, get a quote right now.
Someone probably typed into Google “plumbers near me” today. Someone probably typed into Google “buy blue suede shoes” today. You get the picture…
So if we know this, and Google Keyword Planner (A tool by Google to know how many searches per month for a word) can tell us the monthly searches, we should really consider whether using Google Ads is sensible.
Google Ads doesn’t promise to solve all your business problems at all. All it does is gives you the opportunity to see if you can catch with your business. At any point in time, there’s always someone ready to buy today. With a campaign that is focused on getting sales, you’re looking to connect with those buyers. All Google Ads does is it promises to connect your business with a likely buyer (if the campaign is focused on sales).
There are other factors at play though, good website, good pricing, trust worthiness, the right keyword, the right amount of clicks…if all things align, the Google Ads campaign then comes down to economics.
Does the value generated from Google Ads outweigh the investment of Ads? You would need to model what that means to you.
I know this may sound too good to be true but I’m on campaigns where the clients sales and leads are consistently producing results which means they are getting a positive ROI.
It does take a little bit of time to get there but if you know the factors at play, you can tweak the campaigns for mega results.
With Google Ads you can hone in on your perfect customer based on their search keyword intention and your website has to do its final sales conversion. Nothing beats Google in terms of bringing in new sales and leads from cold traffic.
We currently work with an electrician that serves the emergency market. This is customers that need an emergency electrician. We have been running the ads months on end and it converts consistently. Why? Because we’re ultra targeted, we’re putting an ad in front of someone that needs the service now, you couldn’t do that with Facebook.
So what does it mean to you? Well I think you need to ask questions about where your sales and leads are coming from? With your current system, are you able to tap into the pool of customers / leads today and get results consistently?
Think of Google Ads as being able to tapping into an ocean of ready buyers and being able to pull out reliable results regularly (after tweaks). You couldn’t get these results with networking.
Let me leave you with this…
Are you interested in gaining leads and sales from Google with regularity, if the economics made sense?
I usually conduct am analysis before a campaign can be started. That may come in the form of an audit on your current Ads account, keywords, cost per click etc
If you’re looking to see if there are any opportunities you can explore on Google then I invite you to book a call with me. Get in contact and we’ll start a diagnosis.
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- How To Start Tracking Sales & Conversion With Google Ads - June 14, 2018
- Using Google Ads is like Shooting Fish in a Barrel - June 13, 2018