Hello friends. It’s Michael Nguyen from Click Metrics and for the last few years now, we’ve been honing our ecommerce advertising skills for our customer’s websites. 10x return on your ad spend seems to be the holy grail target for nearly all ecommerce owners that we’ve worked with. So what does that mean in practice? […]
What you can’t measure you, you can’t improve. Period. It’s no different when running an Google Ads campaign. But you have to ask the right questions though. What is the purpose of my Google Ads campaign. Most business owners will says they want leads and sales and some will say, they want to brand their […]
Using Google Ads for your business is like shooting fish in a barrel. What do I mean by this? Well most businesses I speak to want sales and leads yesterday. They would love to have the branding power of Nike, or Coca Cola but most are just interested in getting a sale / lead. There’s […]
Google Adwords is king when it comes to direct marketing. Nothing beats Google in terms of getting in front of motivated buyers and consumers. With Google you’re able to tap into the “in demand” market which means someone, somewhere in the world is Googling for a specific product or service. Someone is ready to whip […]
To get the right click from Google Ads, or any traffic source, you first need to know the intention of the click. Where did that click come from? Did it come from Google search (when you Google it) or did it come from a banner ad (an ad that might have followed you around the […]
