Using Google Ads for your business is like shooting fish in a barrel. What do I mean by this? Well most businesses I speak to want sales and leads yesterday. They would love to have the branding power of Nike, or Coca Cola but most are just interested in getting a sale / lead.
There’s nothing wrong with this approach at all. This article is NOT about branding Vs sales. It’s about telling the world that you can use Google Ads to tap into a market that is ready to buy, learn more, get a quote right now.
Google Adwords is king when it comes to direct marketing. Nothing beats Google in terms of getting in front of motivated buyers and consumers. With Google you’re able to tap into the “in demand” market which means someone, somewhere in the world is Googling for a specific product or service. Someone is ready to whip out their credit card to buy something. When someone is thinking of buying a pair of shoes, they will usually Google it, they don’t Facebook it, not in my experience anyway. Read more →
To get the right click from Google Ads, or any traffic source, you first need to know the intention of the click. Where did that click come from? Did it come from Google search (when you Google it) or did it come from a banner ad (an ad that might have followed you around the web)?
When a user searches on Google, they type words into the search engine with an idea in mind. They’re either looking for directions to a website, they’re looking for information, or they’re looking make a purchase decision. Read more →
In the Adwords circles, there’s something call the Google stupidity tax. The reason why its named that is because advertisers don’t really know what they’re doing when it comes to Google Adwords. Google’s interface is beautifully designed, it “leads” you to click this and that, until you’re done, or at least its what you think.
When I first started using Adwords many years ago, I blamed Google for misleading advertisers. They just seemed to be spending budgets so fast and nothing in return. At what point does the advertiser and practitioner take responsibility? Read more →