How to Spend the “Right” Budget with Google Ads

I’ve seen many Adwords campaigns where budgets spent have gone out of control and accounts where they weren’t spending enough. There is no right formula shall we say but there are a few factors which I feel can help you build a framework to come up with the right budget that is suitable and will help manage your expectations. When I speak to new Adwords client, the number 1 thing they always say is:

How much does Adwords cost?
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Should I use Google Ads in my Business?

Most business owners I speak to generate their customers through word of mouth, referrals, recommendations, networking etc. This is all good but what it means is that you’re relying on leads which comes in dribs & drabs or in waves.

I’ve been guilty of relying on this myself and I’ve benefited greatly. They say “don’t put your eggs in one basket” and this is exactly what I’ve done in the past which came back to bite me my ass!

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5 SEO Tips When You Can’t Advertise On Google Ads

Depending on the niche you’re in, you probably have free reign to promote your business far and wide over the internet but if you’re in a niche where its legal to be selling products but banned from mass advertising, then you have a problem.

Facebook and Google Adwords do not allow ads if its not within their guidelines. You may be a legitimate business but if you’re not allowed to advertise on their network then you need to try something else. Luckily, Google does not ban websites in questionable niche.
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