How to Spend the “Right” Budget with Google Ads

I’ve seen many Adwords campaigns where budgets spent have gone out of control and accounts where they weren’t spending enough. There is no right formula shall we say but there are a few factors which I feel can help you build a framework to come up with the right budget that is suitable and will help manage your expectations. When I speak to new Adwords client, the number 1 thing they always say is:

How much does Adwords cost?
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Should I use Google Ads in my Business?

Most business owners I speak to generate their customers through word of mouth, referrals, recommendations, networking etc. This is all good but what it means is that you’re relying on leads which comes in dribs & drabs or in waves.

I’ve been guilty of relying on this myself and I’ve benefited greatly. They say “don’t put your eggs in one basket” and this is exactly what I’ve done in the past which came back to bite me my ass!

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How to control Google Ads spend on a limited budget

How to control Adwords spend on a limited budget for a niche market?

What type of online marketing do you do, if you’re on a shoe string budget? You’re business sells home ornaments and gift products and you’re trying to explore if there’s a market for your products. You have no idea what to invest. The reason you’re interested in learning more is because you’ve recently made a couple of sales on your website from customers that found your website in Google. You’ve started to research online marketing techniques such as SEO and PPC but still not sure what is out there and the possibilities, you realise you’ve neglected the online store for your main business operations instead and now is the time to do something about it.

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