To get the right click from Google Ads, or any traffic source, you first need to know the intention of the click. Where did that click come from? Did it come from Google search (when you Google it) or did it come from a banner ad (an ad that might have followed you around the web)?
When a user searches on Google, they type words into the search engine with an idea in mind. They’re either looking for directions to a website, they’re looking for information, or they’re looking make a purchase decision.
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