PPC stands for for pay per click and is a quick way to send targeted visits to your website. You pay for each click that is generated to your website. The cost of each click will depend on the type of industry you’re in and can range from 10p per click upto £50+. This is why you need to “know your numbers” as PPC requires testing to find out the best formula. There are so many factors that can affect the sales/lead performance of a website but sending PPC traffic can give you quick statistics top decide whether you’re website is working.
First of all, we assess your current PPC campaigns primarily in Google Adwords to see if there are improvements that can be made. This mini audit will give you an external view point on your current account so you can be confident it’s running correctly.
Service Based Businesses
If you’re a serviced business, Google Adwords can work for you as well to generate the initial lead. We’ve had campaigns going back since 2012 that still work today and generates leads like clockwork. Their bottom line has definitely seen an increase.
If you sell products online, Google Adwords can send immediate targeted clicks. Assuming all the other factors are on your side eg pricing, competition etc, there is no reason why you’re business won’t make more sales.
We’ll even look at whether your Google Shopping campaigns are set up if you have one. If you don’t know what Google Shopping is then you’re missing a trick! If you type into Google “blue suede shoes”, you might get the following:
We can help get your products displayed in Google Shopping. Customers will be able to see your product images and prices before they even click into your website. If everything else is optimised, hopefully this will end in a sale.
We’ve had great success with implementing Google Shopping for our customers.
How it works
As mentioned, we’ll first do a mini audit to view your account and then make suggestions. We’ll work together to come up with a gameplan to decide which areas of the business is most important. This will set a benchmark for us to view progress. The beauty about PPC is that you’ll get total transparency when you advertise via the Google ad networks. You’ll be able to see / assess whether PPC has contributed to your bottom line and we can show you that using your tracking tools. You will definitely know when you start seeing increased orders / leads.
Why work with us?
Your business will benefit from our skills and expertise because we have experience with both service and eCommerce businesses. We know how to apply PPC as part of a marketing strategy. We know how to read Google Analytics and explain in laymans terms for you to understand. In short, we know how to get PPC to increase your bottom line.
Fees will be dependant on how large your advertising account and whether your need feed optimisation. Please contact us to learn more.