In the Adwords circles, there’s something call the Google stupidity tax. The reason why its named that is because advertisers don’t really know what they’re doing when it comes to Google Adwords. Google’s interface is beautifully designed, it “leads” you to click this and that, until you’re done, or at least its what you think.

When I first started using Adwords many years ago, I blamed Google for misleading advertisers. They just seemed to be spending budgets so fast and nothing in return. At what point does the advertiser and practitioner take responsibility?
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Howdy there everyone!

Life is about trial and error and before I get all philosophical about this, it’s worth pointing out that sometimes you’ve got to try many times before something starts to work. You will fail at the start but as you try different ways, you’ll eventually find out what works.

So how do you apply this on Google Adwords?
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I’m sure you’ve been in business long enough or at least have heard what Google Ads is right? If not, Google Ads is an online advertising platform where you can put your business to the top of Google (via sponsored ads), so that a prospective customer can click on your website and hopefully you get an enquiry or sale.

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I’ve seen many Adwords campaigns where budgets spent have gone out of control and accounts where they weren’t spending enough. There is no right formula shall we say but there are a few factors which I feel can help you build a framework to come up with the right budget that is suitable and will help manage your expectations. When I speak to new Adwords client, the number 1 thing they always say is:

How much does Adwords cost?
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Most business owners I speak to generate their customers through word of mouth, referrals, recommendations, networking etc. This is all good but what it means is that you’re relying on leads which comes in dribs & drabs or in waves.

I’ve been guilty of relying on this myself and I’ve benefited greatly. They say “don’t put your eggs in one basket” and this is exactly what I’ve done in the past which came back to bite me my ass!

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