Life is about trial and error and before I get all philosophical about this, it’s worth pointing out that sometimes you’ve got to try many times before something starts to work. You will fail at the start but as you try different ways, you’ll eventually find out what works.
So how do you apply this on Google Adwords? Read more →
I’m sure you’ve been in business long enough or at least have heard what Google Adwords is right? If not, Adwords is an online advertising platform where you can put your business to the top of Google (via sponsored ads), so that a prospective customer can click on your website and hopefully you get an enquiry or sale.
You pay Google for each click. The cost for each click is based on an auction model and in general, the more you’re willing to pay the higher your advertisement is.
The cost per click (CPC) varies from industry to industry and is pretty much dictated by the life time value of a customer.
Generally, the higher the transaction with the customer, the higher the cost per click will be.
Life is about testing and trying out new things and Adwords is no different. If you can see the value of getting infront of customers that are ACTIVELY looking for your type of product / service, then you definitely need to start Adwords and test your market. Read more →
I’ve seen many Adwords campaigns where budgets spent have gone out of control and accounts where they weren’t spending enough. There is no right formula shall we say but there are a few factors which I feel can help you build a framework to come up with the right budget that is suitable and will help manage your expectations. When I speak to new Adwords client, the number 1 thing they always say is:
Most business owners I speak to generate their customers through word of mouth, referrals, recommendations, networking etc. This is all good but what it means is that you’re relying on leads which comes in dribs & drabs or in waves.
I’ve been guilty of relying on this myself and I’ve benefited greatly. They say “don’t put your eggs in one basket” and this is exactly what I’ve done in the past which came back to bite me my ass!
Depending on the niche you’re in, you probably have free reign to promote your business far and wide over the internet but if you’re in a niche where its legal to be selling products but banned from mass advertising, then you have a problem.
Facebook and Google Adwords do not allow ads if its not within their guidelines. You may be a legitimate business but if you’re not allowed to advertise on their network then you need to try something else. Luckily, Google does not ban websites in questionable niche. Read more →